Libby Penner, Unsplash

How We Used Facebook Live To Increase Engagement in 2021

Plus: The outline we used to achieve our conversion goals

This year was all about doubling down on live streaming. Running a total of 10 live streams, we were able to increase our engaged audience by over a 100% on the Conversion Conversations Facebook page. This also opened up opportunities to be invited as guests on 9 events with other content creators.

Fig 1. Live Stream Audience Engagement Insights.

To make the process smoother and improve conversions, we came up with the Live Streaming Structure below.

Fig 2. Live Streaming Structure. By: Jessica Gulapa, Rhadli Dumali, Dale Palmares

In 2022, we’re looking to share more about:
📌 audience engagement,
📌 community management, and
📌 client retention.

Stay tuned!