Get Your Community Member’s Unbiased Opinions to Improve Your Business
The Challenge
How do we get the members to feel comfortable in sharing their unabridged feedback on how to improve the way the business communicates the value of the project to them and future community members/buyers?
The Solutions
I. We were able to begin diversification of engagement channels to accommodate our most active power members by hosting our first voice chat session this week. Through this channel, we were able to get to know the members inside the server deeper. They were excited about the space to share about themselves, their goals, and why they think NFT is a good tool to help rainforest conservation.
II. We initiated a chain of influence by sharing more personal anecdotes in the form of photos to also introduce ourselves to the members in a deeper sense.
III. With the safe space and encouragement, we were able to dive deeper in asking the members more serious and impactful questions to help the business serve and accommodate their needs better.
The Results
- Along with the facilitation of a comfortable space to share in the form of a voice chat, we began sending images together with our messages. This encouraged our community members to do the same.
- This week, we’ve managed to achieve our first 100 mark for daily engagement as the members are getting more comfortable engaging with one another. We were also able to break our previous highest engagement per day on Wednesday.
- We’re also continuing to see a steady increase in engagements: it increased by 29% this week.
- We’ve also hit our first 100 mark for average WPR which is a big spike during Tuesday and then it goes back to average on Wednesday and Thursday then goes down during Friday just like on Week 02.
- Here’s how the average of Week 02 and Week 03 compares: We’ve recorded an increase of 70% in WPR.
The Outcome
- We learned that by creating a comfortable space for members to find more ways to support the business, we were able to ask them deeper questions about their opinions about the business.
- These conversations revealed to us that there is still more work to be done in effectively communicating our message of how investing into this project benefits them in a personal and/or profitable way. By outlining what’s in it for them, we may be able to effectively give justice to the pricing and value of this project along with the immaterial costs of allocating resources such as time and attention into this.
The Impact on the Business
- As a result of this week’s efforts, those who took part in the voice call are now happier to engage with the other members of the community freely. They openly express their excitement in encouraging the other members to actively interact with the community just the same by initiating conversations with other members and by inviting them to join the calls.
- Having members who are as supportive of the business strengthens and builds trust in the business amongst the other members of the community and it fortifies the image of the business amongst the people who have not yet invested as much time and attention to the business.
- Because the members were more supportive of the business, this made them more open to share their own opinions and feedback about improvements and ideas that could further lead to success for the business. By welcoming as part of the process, we are en route to a stronger and more established foundation of the business. As we continue to grow, we are seeing opportunities for creating a positive impact in continuing to support member participation in important business decisions.
Hope this helps!
